06 May 2011
I'm sure that Nadinoo needs no introduction, Nadia Izruna's designs have been popping up on blogs all over the world and deservedly so. With each collection it as if Nadia looks deep into our hearts and creates pieces to to satisfy of deepest (dress hungry) desires. Each Nadinoo piece is lovely made by hand from Nadia's designs, using delicately patterned Liberty fabric, making each piece a treasured addition to any wardrobe.
Nadia was so kind as to answer a few questions for Wayward Daughter about her design inspirations and Nadinoo's background.
Where did your passion for sewing and design begin?
I have always had a great love for clothes ever since I was a little girl. My Grandma’s neighbour first showed me how to sew on her old singer when I was 9 years old, we made tiny clothes for all my dolls which I thought was magical. I finally got my own sewing machine at 18 when I was ready to pursue a career in fashion and I can’t say I’ve ever looked back!
What made you decide to start Nadinoo?
I loved the idea of hand sewing a garment that is special and unique for the lovely lady who wears it. It was my chance to create a label that was true to my taste and influences; clothes that are pretty and individual that I would happily wear everyday.
Who or what inspires your lovely designs?
Old photos of my grandmother, pretty furniture, fabrics, vintage silhouettes from markets or old films... Something as simple as a walk in the English countryside can inspire me. My head is always working away churning ideas and new designs that are just bursting to come to life.
You design for three fictional girls, Pixie, Fleur and Lula. Are they based around real people?
Very loosely although they have evolved every season becoming three unique moods and personalities. Designing within this enchanted world allows me to build a story for every garment giving it life and character. This season Pixie has taken on a little tomboy roll ready for mischief and adventure. Lula is up to her usual tricks luring in the boys with her girlish ways and come untie me bows. Fleur is enjoying lying among the flowers watching the clouds go by while her dress floats and dances in the wind…
If you had to pick a favourite season to design for what would it be?
I’ve always been in love with the sunshine so Spring & Summer are a delight to design for, imagining how each style will be worn and enjoyed is so exciting filling me endless ideas!
Which designers do you admire?
I enjoy other fun, playful and vintage inspired designers such as Orla Kiely, Eley Kisimoto, Twenty Seven Names, and so many others…
If you could live in any era when would you choose?
My answer for this will probably change from one season to the next but today I would love to go back to the 60’s and experience the excitement in fashion, music and interior design.
If you could dress anyone, dead or alive, who would it be?
I would love to dress Zooey Deschanel and see her dancing, singing and acting in all our Nadinoo creations. She is such a doll I don’t think I would ever tire dressing her…
Do you have any advice for novice seamstresses?
Design and make clothing that you truly love and enjoy every process along the way. If you need more skills and advice there are so many good blogs, courses and helpful books on the market with great sewing tips. I really hope to put together a sewing book in the next year with a selection of Nadinoo patterns to encourage more ladies to start sewing their own lovelies. There is so much pleasure is finishing a garment knowing that it was once only fabric and thread.
And finally, what can you tell us about the new collection?
Nadinoo Summer 11 is a breath of fresh air, full of lazy sun washed days. They are easy throw on dresses, tops, shorts and tops in soft pastels and Liberty printed cottons. I’m especially in love with the Lula’s untie me tops which are a little cropped with bows, I will be wearing mine with a long floaty Summer breeze skirt and a pair of comfy flats. These styles are slowly making their way into our online boutique www.nadinoo.com, which will be ready handmade so there is no wait!
If you would like to know more, go over to Nadinoo.com and follow Nadinoo on Twitter - @mynadinoo