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07 August 2011

Wayward Daughter: Online Boutique

WD launch

If you follow me on Facebook or Twitter you might have already heard that at very long last I have realesed Wayward Daughter's debut mini collection, which can be found in the WD online shop. In celebration of this I am offering a 25% discount to all Wayward Daughter readers until Friday 12th August, simply enter 'LOVEWD' at the checkout.


WD Launch

WD Launch

I won't inundate you with pictures of frocks and pretty collars, you can see all that in the shop, for now I would like to show you my second favourite part of setting up the label. My first was of course designing and making the clothes but I also loved working on the branding. While I work on all the blog's day to day graphics and photo editing myself, I'm very luck to have a graphic designer at my beck and call which is pretty handy as I just about know my way around Illustrator but I'm certainly no typographer.

Together Adam and I worked on branding ideas, early on we decided to continue with the same fonts from the blog - Bullion an original Wild West press font and Learning Curve a modern script. Adam reworked the 'WD' to mirror the original printing block and after many samples and much debate I decided to embark upon the labour intensive task of printing each tag by hand on 100% cotton paper, which thirstily soaks up the ink showing off the textured grain. I'm so glad that I decided to put in the extra time because they turned out exactly as I hoped they would.

All items are from a limited run of late summer pieces and sizes have already begun to sell out. If the size you are looking for has sold out already but you would like to make a purchase, please email me to discuss a custom made piece. I would love it if you would have a look and tell me what you think. On that note, I would also like to thank everyone for their lovely comments and encouragement, I couldn't have asked for a warmer response. Not forgetting all the Wayward Daughters who have already purchased, your orders will be with you soon.

21 comments:

  1. Your clothing line is absolutely amazing! I think that my favorite piece is the lovely dress you've featured in this post...congrats!

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  2. Cait, you should be so proud! It all looks so professional and the tags look incredible! I can see it now, sat on the ground floor boutique section of Topshop Oxford Street! x

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  3. Awesome shop, and beautiful clothes - i wish you the very best of luck with everything! x

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  4. Well done Cait - the shop looks amazing and all your pieces are stunning. That collar is on my wishlist! :)

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  5. congratulations again, i love what you have done so far, the fabric you have chosen is so gorgeous. i can't wait to see what you do for autumn :-) xx

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  6. A huge congratulations to you! I adore your style and have been waiting to see your designs, the fabric you have used is just beautiful x

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  7. So excited for you hun! I've already scheduled a blog post for tomorrow to share with my readers about your amazing dresses :) All the best with it!

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  8. Your designs are GORGEOUS! Oh my gosh! I'm going to start a little dress fund so I can save up for one them (probably from your fall line, since I bet you'll sell out of these within days, if you haven't already!) Seriously amazing!

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  9. I love your clothing line, it´s magic. Your dresses has everything I´m looking for. Awesome work!!!

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  10. This is so exciting, you must be so proud. The designs are stunning, I am completely in love with the collar. I wish you the very best of luck with this and all your future work on this label! xx

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  11. congrats on the clothing line! I love the styles of them! I also love that sailor collar, so cute!

    By the way, I've featured your brand on my webzine, Clea

    Julia @ Retro Jules

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  12. These dresses are truly adorable!

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  13. Congratulations, it looks wonderful!

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  14. Congratulations! Your clothes are lovely :)

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  15. Oh wow these look amazing! Congratulations! And the branding looks great, nice and simple but striking!!!

    Jess x

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  16. your clothes look gorgeous! your really talented x

    http://www.woodenheartbeat.blogspot.com/

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  17. Congrats on the shop opening, I had a look a while ago as I found out through twitter, it all looks really amazing. Inspired! x

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  18. Just discovered your blog and I love it...you have such a lovely sense of style. I'm moving to Aberdeen in a few weeks and was despairing at the prospect of there not being many vintage shops but if your style is anything to go by then nearby Edinburgh will be my saving grace! Your designs are amazing too (as is the branding...it reminds me a little of the TBA branding).

    www.theheadlessmannequin.blogspot.com

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  19. These are so BEAUTIFUL! I adore the tags and the aesthetic of the shop, full of such pretty treasures! x

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  20. Congrats on the shop opening ! Your pieces are so wonderful... You do such good work !

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