Wayward Daughter: Online Boutique

If you follow me on Facebook or Twitter you might have already heard that at very long last I have realesed Wayward Daughter's debut mini collection, which can be found in the WD online shop. In celebration of this I am offering a 25% discount to all Wayward Daughter readers until Friday 12th August, simply enter 'LOVEWD' at the checkout.

I won't inundate you with pictures of frocks and pretty collars, you can see all that in the shop, for now I would like to show you my second favourite part of setting up the label. My first was of course designing and making the clothes but I also loved working on the branding. While I work on all the blog's day to day graphics and photo editing myself, I'm very luck to have a graphic designer at my beck and call which is pretty handy as I just about know my way around Illustrator but I'm certainly no typographer.

Together Adam and I worked on branding ideas, early on we decided to continue with the same fonts from the blog - Bullion an original Wild West press font and Learning Curve a modern script. Adam reworked the 'WD' to mirror the original printing block and after many samples and much debate I decided to embark upon the labour intensive task of printing each tag by hand on 100% cotton paper, which thirstily soaks up the ink showing off the textured grain. I'm so glad that I decided to put in the extra time because they turned out exactly as I hoped they would.

All items are from a limited run of late summer pieces and sizes have already begun to sell out. If the size you are looking for has sold out already but you would like to make a purchase, please email me to discuss a custom made piece. I would love it if you would have a look and tell me what you think. On that note, I would also like to thank everyone for their lovely comments and encouragement, I couldn't have asked for a warmer response. Not forgetting all the Wayward Daughters who have already purchased, your orders will be with you soon.